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Marketing & Media Trends

Marketing & Media trends

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Creativity loves a tight brief - how businesses are using trends to adjust their strategies to fit the new post-normal

Creativity loves a tight brief - in times of crises we can choose to see our new tighter creative brief (that is social, economic and regulatory constraints) as a source of inspiration rather than confinement...

By Bronwyn Williams 30 Jun 2020

2020 has accelerated the importance of human touch in a contactless economy

The global Covid-19 pandemic has upended life as we know it and will most certainly have deep and lasting effects on society, business, governance and the economy at large...

By Bronwyn Williams 25 Jun 2020

#LionsLive: Titanium Lions president Susan Credle's briefing

Simon Cook interviewed the president of the Titanium Lions, FCB's Susan Credle to hear her briefing for 2021...

By Juanita Pienaar 25 Jun 2020

#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing

In the first presidential briefing, Cook interviewed Isobar global chief creative officer, the inaugural president of the new Creative Business Transformation Lions, Ronald Ng to hear his briefing for 2021...

By Jessica Tennant 24 Jun 2020

#LionsLive goes live with Cannes Lions MD Simon Cook

Cannes Lions global Lions Live streaming event went live yesterday, Monday, 22 June with MD Simon Cook in an interview with host Tina Daheley talking through the behind-the-scenes of what's been going on over the past few months, why they've decided to put this on and what to expect over the course of the week...

By Jessica Tennant 23 Jun 2020

#LockdownLessons: Companies putting the grit in integrity

Terry Levin, creative director at Bizcommunity, shares her views of the current Covid-19 crisis and how the company is navigating these unusual times...

Issued by Bizcommunity.com 26 May 2020

The 3 key trends that will shape influencer marketing in a post-Covid-19 era

Here are three important key trends that will shape influencer marketing and that you should pay attention to if you run a business or manage a brand...

By Gbenga Sogbaike 26 May 2020

2020 2.0, the new normal and what's next for brands

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

By Jessica Tennant 21 May 2020

2020 2.0, the new normal and what's next for brands

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

By Jessica Tennant 13 May 2020

Is Covid-19 the tipping point for accelerating female leadership in business?

In every crisis, there is opportunity: for introspection, reinvention, and ultimately evolution - for doing better than we did before. The strength of female leadership during this time has been undeniable...

By Maja Smith 12 May 2020

PwC, IAB release latest Internet Advertising Revenue Report

Some trends revealed through the latest Internet Advertising Revenue Report, conducted by PwC and sponsored by the IAB SA...

By Jessica Tennant 28 Apr 2020

Covid-19 advertising, a video supercut shows it's all the same

"Times like these," "more than ever," "home," "family," "here for you," "we've always been there for you," "we may be apart, but we can stay connected," "we'll get through this together." A universal brand message of solidarity, accompanied by sombre piano music and B-roll footage of empty public spaces. It's all the same.

By Jessica Tennant 24 Apr 2020

#IABInsightSeries: Trends transforming the digital economy (JHB)

The second IAB Insight event of the year and 14th episode of the series focused on the future of work and the trends that are transforming the digital economy.

By Jessica Tennant 23 Mar 2020

#IABInsightSeries: Data, skill set and our relationship with technology

Roan Mackintosh, MD at Incubeta recently spoke at the Cape Town and Johannesburg IAB Insight sessions on the trends that are transforming the digital economy and the future of work...

By Jessica Tennant 20 Mar 2020

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