Marketing & Media Trends

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Marketing the future: Unlocking the human element in a digital world

A data science expert, mind science practitioner and advertising strategist walk into a bar... When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and 'everyone's favourite ad commentator' Andy Rice, it must be the bar at IMM Graduate School's second annual 'marketing the future' event...

By Leigh Andrews 12 Sep 2019

3 data trends shaping digital marketing in the next 18 months

Datacore Media MD Grant Lapping outlines three data-related trends that will change the game for brands over the next year to 18 months...

By Grant Lapping 30 Aug 2019

BizTrends 2020: Make the vision Towards Africa 2020 possible

Your invitation to the first Trend Report of the new decade!..

Issued by Bizcommunity.com 29 Aug 2019

#Loeries2019: Check the stereotypes in your creativity

Things got off to a reflective note at the 2019 DStv Seminar of Creativity with a reminder to join the UN Women's Unstereotype Alliance, as the stereotypes stop with you...

By Leigh Andrews 23 Aug 2019

#Loeries2019: Our responsibility of better representation in advertising, media

The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...

By Leigh Andrews 23 Aug 2019

6 trends likely to disrupt the events industry in 2020

Raylene de Wet, director of event sales at Hyatt Regency Johannesburg, unveils six trends that will likely disrupt and elevate South Africa's events industry in the coming year...

6 Aug 2019

Advertising: Making it mean something

After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways...

By Damon Stapleton 24 Jul 2019

Economic trends that will dominate 2020

From preventative medicine to smart mobility to 5G, the 2020s will see significant trends driving global growth over the next decade...

24 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

Since 2001, Bizcommunity anticipated the role of company culture as intellectual capital. Biz Press Offices are a "glass box" game changer, offering a window into 18 industry communities...

Issued by Bizcommunity.com 23 Jul 2019

#FB@15: Inside Facebook's 4 Cs for innovation

Looking to the future, Nunu Ntshingila, head of Facebook Africa, shared the four Cs - which are key trends directing their business for the next few years...

By Elouise Kelly 23 Jul 2019

3 consumer trends to keep an eye on in 2019

The third annual RCS Retail Summit - held in Cape Town and Johannesburg - featured three industry experts who presented their takes on the latest trends shaping consumer behaviour within a South African context...

12 Jul 2019

Dial into the next decade's digital world with foresight from 10-year-olds

In her Meltwater webinar presented on 5 July 2019, IAB CEO Paula Hulley recapped the main points of her IAB Digital Summit 2019 presentation, with extra tips and actionable insights from 10-year-olds, as well as the IAB Direct Brand Report on the current consumer economy...

By Leigh Andrews 9 Jul 2019

Putting the "fun" back in funerals?

The funerals of the future are set to be fabulous...

By Bronwyn Williams 1 Jul 2019

Cruising turns mainstream in Africa

Rand pricing on the horizon as holidaying from Africa evolves...

By Nick Wilkinson 24 Jun 2019

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