Marketing & Media Trends

Marketing & Media trends

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In the as-a-Service economy, subscription without service just won't fly

If we think about the past year in business, the subscription and as-a-Service (aaS) economy has to be at the top of the trend lists...

By Daniel Teixeira 3 days ago

#BizTrends2021: 3 new trends to anticipate in arts and culture

At the beginning of this year I wrote a trends piece. Reviewing it now, that feels like a very long time ago. So much has happened in just a few months. But at the same time, many of those trends are still relevant...

By Rucera Seethal 22 Jul 2021

5 marketing tech trends to watch in 2021

As technology evolves and data sets grow, marketing is changing, adapting and in some cases becoming automated...

By Greg Chen 4 Mar 2021

#BizTrends2021: Youth in leadership - transformation requires genuine intent

In his #BizTrends2021 presentation, IAB Youth Council lead Luzuko Tena focused on youth in leadership and transformation in marketing and media...

By Sindy Peters 3 Feb 2021

#BizTrends2021: Change is inevitable, growth is deliberate

The year 2020 will go down in history as one of the watershed moments in our collective history. The year the world was brought to an abrupt halt and life changed overnight, with no return to normal in sight...

By Leigh Tayler 3 Feb 2021

#BizTrends2021: A small idea can change the world

So many young people are disillusioned by white-picket fence utopia sold to them, because in reality most of them are less well off than their parents and grandparents...

By Nicci Botha 3 Feb 2021

What you should know about marketing in 2021

There is no need to say that things have dramatically changed over the past nine or so months. The colossal disruption brought by the Covid-19 pandemic is evident in almost all aspects of our personal and business environments...

By Rirhandzu Shingwenyana 2 Feb 2021

#BizTrends2021: How we can create new ways to adapt to our new days

Musa Kalenga, CEO and founder of Bridge Labs, delivered a keynote talk at the #BizTrends2021 live virtual event held on 28 January. In his talk, Kalenga discussed creating new ways to adapt to our new days...

By Imran Salie 2 Feb 2021

#BizTrends2021: How Gen Z is changing the face of leadership

According to Boniswa Pezisa, the youngest generation currently joining the workforce - Gen Z - should be made a part of the decision-making process...

By Shan Radcliffe 1 Feb 2021

Digital trends to look out for in 2021

2020 showed us the importance of marketing as a whole. Most importantly, however, it also showed us the undeniable gravity of having an online presence for businesses...

By Paul Masuta 29 Jan 2021

#BizTrends2021: Looking at marketing trends in the new normal

If 2020 has taught us one lesson, it's that uncertainty is the cornerstone of our reality...

By Nontokozo Madonsela 29 Jan 2021

#BizTrends 2021: Not all news is trusted news

Last year I predicted that "at the dawn of this new decade it is clear that traditional print publishing as we know it will never return to the glory days of record-breaking advertising revenue and circulation."...

By Josephine Buys 29 Jan 2021

#BizTrends2021: Ndeye Diagne: How Gen Z is building a better Africa

Afro-centrist and data storyteller, Ndeye Diagne, managing director at Kantar Nigeria and Ghana, takes a look at how Gen Z is influencing societal and cultural trends...

By Evan-Lee Courie 29 Jan 2021

#BizTrends2021: Dion Chang: How do we prepare for a better normal?

Dion Chang, one of South Africa's most respected trend analysts, kicked off BizTrends2021 - Towards New North and New Narratives...

By Evan-Lee Courie 28 Jan 2021

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