Marketing & Media Trends

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#BizTrends2020: #IamTrending, so now what?

I am suspicious of trends and you should be, too. I am less suspicious of how transient trends are than how comfortable following a trend will make you feel. If you are #ontrend, you must be OK. Right? But, when budgets are down and anxiety is up, when marketing teams are stretched and consumers even more stretched, you cannot afford to be following trends. Do you remember your mom asking you what you'd do if everyone else jumped into the fire? We all know the line, when everyone zigs...

By Kirk Gainsford 23 hours ago

#BizTrends2020: The collective economy, attributing a state of mind

Collectively participating in open-source, collaborative thinking across industry, hierarchy, speciality, culture and most importantly competitors might seem like a risk, but one worth taking to create success in today's economy...

By Paula Hulley 3 days ago

#BizTrends2020: Imagine the impossible

The business world is highly competitive and this applies to the largest of corporations all the way to the smallest of entrepreneurs. The economy has been merciless and no-one in business has been unaffected. In order to stay in business, one needs to stay abreast with technology and remain up to date with the latest innovations...

By Odette van der Haar 3 days ago

#BizTrends2020: The future of work in adland

Enough has been said about the impending Fourth Industrial Revolution to leave most of us in two camps; nervously awaiting the changes or mildly panicking and signing up for every digital course available...

By Ntombizamasala Hlophe 23 Jan 2020

#BizTrends2020: Diversity is creativity

Four of the largest trends influencing the marketing industry, and their predicted impact on South Africa in the coming months...

By Camilla Clerke 23 Jan 2020

#BizTrends2020: Pop culture and its drivers in 2020

When it comes to the youth segment, the drivers of popular culture hinge on their expression of themselves within the Zeitgeist, and are often a rebellion and reaction against the dominant forces trying to shape them...

By Brett Rogers 23 Jan 2020

#BizTrends2020: SA trends for brick and mortar stores - the present and the future

It's a new year and a blank page is ready to be filled with the retail story of 2020...

By Beate Stiehler-Mulder and Mariëtte Frazer 22 Jan 2020

Afro-disruption: 6 more reasons to attend BizTrendsLIVE!2020

Afro-disruption and Afro-centrism will be trending when Bizcommunity, in association with Ster-Kinekor and Kantar, bring you BizTrendsLIVE!2020, on Thursday, 30 January 2020...

Issued by Bizcommunity.com 22 Jan 2020

#BizTrends2020: Advocating childhood literacy - today's readers are our future leaders

In his state of the nation speech in 2019, President Ramaphosa pledged to ensure that within the next five years, every 10-year-old child would be able to read for meaning. I applaud this vision, but realise it's not without its challenges and government cannot do this alone...

By josephine buys 22 Jan 2020

#BizTrends2020: Speaking of things yet to come

Tricky as it can be to 'gaze into a crystal ball ', applying one's mind to what might come to pass is still a worthy undertaking. The shape and format of the marketing and advertising sector continues to evolve and as it ebbs and flows, I suspect more than predict that the CMOs existence as a marked person will prevail...

By Sizakele Marutlulle 22 Jan 2020

#BizTrends2020: Faster and smarter - 8 retail trends for 2020

For the retail sector as a whole - and for physical stores in particular - 2020 will be a year of reinvention...

By Dov Girnun 21 Jan 2020

#BizTrends2020: Educating Gen Alpha

In today's society, the youth are ageing at a faster rate than ever before. But are our educational facilitators ready for this, or are they in need of a reboot?

By Nicola Cooper 21 Jan 2020

#BizTrends2020: Consuming media and living the dream

With the greatest anticipation that the African marketing and communication industry will thrive and strengthen in the foreseeable future, it is important to note that the way we as South Africa and the greater continent consumes media will determine the speed at which we progress as a nation in that regard...

By Gee Motsepe 21 Jan 2020

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