We can all ponder and debate the trends for 2020 - everyone has his or her own perception as to what will influence our industry most. But looking back on a fairly tumultuous past twelve months, the only thing we can truly be assured of is that, try as we might, it is fairly impossible to accurately predict what exactly will be heading our way in the next twelve...
Wayne Naidoo 2 days ago
So Cannes Lions 2012 is done and we'll dive back into our everyday fight for survival, until the awards season swings around again. However, this short-term thinking is jeopardising the South African advertising sector, which is already under pressure.
Wayne Naidoo 7 Aug 2012
Significant milestones have been achieved in the past 10 years of working to transform the advertising profession, and these should be celebrated. However, it is agreed that South Africans now understand that transformation is a multidimensional process - getting the 'numbers' right in terms of equity is only but one step.
Wayne Naidoo 9 Mar 2012
We have long lamented the draining of the skills pool in the advertising industry. And many people have made good arguments as to why we are experiencing the 'juniorfication' of the industry and what we can do about this. However, I think that unless we are able to address this issue holistically, on an industry-wide basis, we risk a further spiral.
Wayne Naidoo 9 Jan 2012
The Association for Communication and Advertising (ACA) is the professional body for the sector and represents approximately 100 agencies, which collectively contribute almost 95% of the total measured adspend in South Africa. I became chairman of the ACA in November 2010 and am honoured to serve an organisation with such a long history (it was formed in 1942), excited because it is a time of such big change for the industry, and anxious that, as a profession, we are able to reinvent ourselves for a new era.
Wayne Naidoo 2 Nov 2011