Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews


Leigh Andrews (@leigh_andrews) AKA the #MilkshakeQueen, is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, and can be reached at ...
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town


SEO, Blogging, Creative writing, Journalism print and online


BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Location:Johannesburg, South Africa
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Location:Johannesburg, South Africa
The PRC on why the future of data is fusion

Get ready for a wealth of acronyms! The newly refreshed Publisher Research Council (PRC) showcased the power of the PAMS Brands and People, Products and Platforms (PPP) fused data, providing a teaser of insights on consumer media habits and preferences, media usage throughout the day on different devices and usage of different media at the same time. Here's what you missed...

By Leigh Andrews 20 hours ago

#AfricaCom: Tech skills needed to create future jobs on the 'side-hustle' continent

Up to 18 million jobs need to be created annually just to absorb the new entrants each year. This is unprecedented globally and doesn't even include the unemployed and underemployed...

By Leigh Andrews 2 days ago

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Dion Jerling, co-founder of Connect Earth was chair of the third and final day of AfricaCom 2019's keynote sessions. He said there had been closer to 17,000 attendees than predicted 15,000 and convened a panel discussion on getting user experience (UX) right...

By Leigh Andrews 15 Nov 2019

#AfricaCom: Why "African time" is now for African storytelling, by Africans

Yolisa Phahle, CEO of general entertainment at the MultiChoice Group, presented the final keynote session of the second day of AfricaCom 2019. As "a South African who lives and breathes the African dream," she explains why they're retelling possibly the greatest African story of all time, with global appeal...

By Leigh Andrews 14 Nov 2019

#BehindtheSelfie with... Brendan Linley Arries

This week, we go behind the selfie with Brendan Linley Arries, creative technologist/manager at HelloFCB+...

By Leigh Andrews 13 Nov 2019

#AfricaCom: How to accelerate digital transformation to 5G the right way

The 22nd edition of Africacom took place from 12 to 14 November 2019 at the CTICC in Cape Town. Chair for the first morning of Africacom's headline keynotes was Toby Shapshak, editor-in-chief of Stuff magazine, with Paul Scanlan, CTO of carrier business group at Huawei technologies, up first on all things 5G and even 'facial recognition' of fish...

By Leigh Andrews 12 Nov 2019

#CatalystAfrica: Simon Dingle debunks fintech and cryptocurrency myths

Simon Dingle started his Catalyst Africa presentation by confirming that when he's not making apps or writing books, he loves thinking out loud in public about a variety of divergent topics...

By Leigh Andrews 12 Nov 2019

#FairnessFirst: Transforming your business to win in the age of experience

The final standout session from the Kantar customer experience (CX) advantage 2019 masterclass featured lessons from diversity and inclusion initiatives to transform your business strategy from the inside-out, leverage the experience advantage and get CX right, as presented by Kantar's customer experience consultant Sibongile Vilakazi...

By Leigh Andrews 11 Nov 2019

5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

By Leigh Andrews 7 Nov 2019

#BehindtheSelfie with... Nomali Cele

This week, we go behind the selfie with Nomali Cele, writer, blogger and critic who writes the life, culture and plus-size style blog, 'Nomali from Soweto'...

By Leigh Andrews 6 Nov 2019

A call for all to support small businesses

Annie McWalter, CEO of SAICA enterprise development, recently shared a TEX Talk-style presentation on the macro-environment of entrepreneurship in South Africa, addressing our performance by positing potential solutions...

By Leigh Andrews, Issued by SAICA 5 Nov 2019

#FairnessFirst: Go beyond pink branding for true female customer satisfaction

Her focus on how financial services, in particular, tend to connect with females consumers in the wrong way was a stand-out section of Barbara Cador, global head of Kantar's CX+ initiative's opening presentation at the Cape Town version of the Kantar customer experience (CX) advantage 2019 masterclass...

By Leigh Andrews 4 Nov 2019

#Imaginethat: Brett Morris on FCB Africa's rebrand as Nahana

Local marketing media is in a flurry over news that FCB has rebranded as Nahana Communications Group. Brett Morris explains what's changing and what's staying the same...

By Leigh Andrews 1 Nov 2019

The taste of laidback beachy perfection at Kove Collection's Surfshack

Kove Collection's latest addition, Surfshack, proves to be the perfect spot to soak up sunny sea views and the most delicious tastes...

By Leigh Andrews 1 Nov 2019

#EntrepreneurMonth: Securing sales by pitching to win with Justin Cohen

Business strategist Justin Cohen has coached global entrepreneurs, small businesses and major corporates on how to win some of the toughest multimillion-dollar pitches. To kick off our #EntrepreneurMonth coverage, he shares that business pitching in SA is no different than it is anywhere else...

By Leigh Andrews 1 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Marketing insights continued at Kantar customer experience (CX) advantage 2019 masterclass when Collective ID's Zanele Ntulini took to the platform to share a practical guide in explaining what we often forget in aligning the customer experience with the brand promise when tackling customer experience projects...

By Leigh Andrews 31 Oct 2019

#StartupStory: Toasting film-making success with Breadbin Productions

Garon Campbell, award-winning director, filmmaker and entrepreneurial founder at Breadbin Productions, shares how watching E.T. 50 times from the age of 6 sparked his love of the film medium, as well as the power of the storytelling value-add, and how he learned to stop stressing, even when facing the most stressful filming conditions...

By Leigh Andrews 31 Oct 2019

#ExperienceAdvantage: Closing the experience gap in the feedback economy - Kantar

Marc Emert, customer experience consultant at SAP, unpacked what he called "the perfect intersection of experience data (the whys) and operational data (the whats) and how to understand and prioritise the improvements that matter most," at Kantar's recent #ExperienceAdvantage event...

By Leigh Andrews 30 Oct 2019

#BehindtheSelfie with... Sadiqah Levy

This week, we go behind the selfie with Sadiqah Levy, client service director at iProspect...

By Leigh Andrews 30 Oct 2019

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