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dotGOOD specialise in change-making partnerships, ethical-marketing activations, purpose-driven in-store promotions and inspirational campaigns.
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Trash 4 Treats: Rewarding sustainable habitsKeeping the environment clean is a learned behaviour that benefits us all. The INEOS Trash 4 Treats project teaches primary school learners the importance of recycling at a tender age to help them build positive habits for the long term. This year, following a successful pilot with ten schools, INEOS has expanded its project to an additional 20 schools in Phillipi, Belhar and Nyanga in the Western Cape. In return for the most recyclable waste collected, learners are rewarded with exciting treats, and schools stand a chance of winning their share of R60,000 in prize money to upgrade their facilities. 27 Aug 2021 Read more

Local tyre manufacturers drive more sustainable practicesWith our increasing driving population, the demand for local tyres has grown. The South African Tyre Manufacturers Conference (SATMC) and its members - Bridgestone, Continental, Goodyear and Sumitomo Rubber SA - are leading the way in improving the industry's impact on the environment. 17 Jun 2021 Read more

The rise of cause marketing and its importanceThe way that companies do business has changed for the foreseeable future. The pandemic has escalated the need for brands to play an authentic and active part in improving people's lives and redressing the damage done to the planet. Marketing should not just be about building brands and driving sales, but it should also endeavour to make a difference. This is called cause-related marketing, the symbiotic practice of promoting a brand whilst positively impacting people or the planet. 7 Jun 2021 Read more

Levi's Buy Better, Wear LongerOn 19 April, Levi's® launched a new campaign - "Buy Better, Wear Longer" - that raises awareness and speaks to our shared responsibility on the environmental impacts of apparel production and consumption. Featuring an inspiring group of changemakers - Jaden Smith, Xiye Bastida, Melati Wijsen, Xiuhtezcatl, Emma Chamberlain and Marcus Rashford MBE - this multi-platform global ad campaign fuses Levi's® longstanding commitment to making quality clothing that can last for generations with the passion of six icons and activists working on issues critical to the future of our planet. 20 Apr 2021 Read more

Road travel gains popularity as the Covid-19 pandemic continuesSouth Africans are known for their love of adventure and the outdoors; we are a nation of travellers. Due to the pandemic, however, fewer people are travelling abroad and prefer to travel domestically instead. This, added to the fact that we're reluctant to fly because of the enclosed space in aeroplanes, means that many more vehicles are now travelling on our roads. Therefore, the South African Tyre Manufacturing Conference (SATMC) urges the public who will be travelling over the Easter holidays to do safety checks before they commence with their travels. 26 Mar 2021 Read more


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