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Industry disruptionBeing left behind

The evolution of the internet has brought about a lot of disruption. From the way we share information to hospitality, there are the obvious big players in the industry that we have all come to know and understand. This piece will focus on some of the industries that have been affected by the evolution of the internet and some that have not yet.
 29 May 2018 Read more

Programmatic media buying has changed digital marketing... for goodIn South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn't going away. In fact, it's growing. Globally programmatic spend has doubled in three years and already in the US, display is outdoing search. 12 Oct 2017 Read more

Making the connection: Save the Children pioneers digital engagements tool in AfricaLeading children's rights organisation Save the Children South Africa is setting out to raise the bar in digital engagement in South Africa. To achieve its ambitious goals, the organisation has partnered with Sprout Performance and iKineo to enhance its supporter engagement process. 28 Sep 2017 Read more

The importance of creative in today's data-driven marketing industryThe majority of browsers visiting an e-commerce website don't convert on their first visit. There are several reasons for this, but none as critical as context, i.e. understanding where in the customer journey the browser is, and delivering a message that is relevant and effective, through beautifully packaged creative. 14 Sep 2017 Read more

Sprout's growth calls for a digital operations directorWith more than 15 years' experience as a marketing manager and client service professional, Ulrike du Toit has joined Sprout Performance Media as digital operations director this month. 12 Sep 2017 Read more

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