Why do we need to understand buyer behaviour? As marketers, advertisers and brand growth specialists, we are all in the business of building brands, looking for opportunities to talk to potential buyers or product users by geographic area and potentially influence behaviour. This works best when we understand what makes consumers tick. 28 Jun 2019 Read more Set in motion with in-field interviews in March 2018, South Africa's largest quantitative community survey #ROOTS2019 is ready to be launched in June across South Africa. The all new ROOTS 2019 will unveil new and insightful stories coming out of local geographic areas. 4 Jun 2019 Read more Constructed, layer by layer, brick by brick, the all new ROOTS 2019 will be unveiled to the marketing, advertising and media industries this coming June. In the meantime, some influential media personalities have provided their thoughts and expectations of #ROOTS2019. 14 May 2019 Read more Roots, with a random sample size of more than 27,000 respondents, is South Africa's largest and longest running consumer shopping behaviour survey, and Spark Media launches Roots 2019 in June. 6 May 2019 Read more The building blocks of #ROOTS2019 are all coming together! The individual pieces are being expertly constructed to deliver South Africa's largest urban community quantitative survey. Set for release in June this year, some industry heavyweights have shared their expectations. 17 Apr 2019 Read more Spark Media is happy to announce that as from 1 March 2019, the company will be separating its digital and print sales divisions into two distinct entities. 6 Mar 2019 Read more This is the state of Caxton Printer's factory floor right now! 29 Nov 2018 Read more A large media company recently published an exposé on fake news websites and advertisers that mistakenly landed up advertising on these platforms. Spark Media's solution to online advertisers is practical while offering solutions and ideas to help brands be safe and stay safe. 11 Oct 2018 Read more South Africa's largest urban community quantitative survey, ROOTS, is currently in field. ROOTS 2019 is set to launch in the first quarter of next year. The new instalment of the survey balances trendability while keeping up to date with current industry developments. 10 Oct 2018 Read more SPARK Media has won the highly competitive newspaper category at The 2018 MOST Awards. 17 Sep 2018 Read more SPARK Media, members of the Ehrenberg-Bass Institute (EBI), will be welcoming Dr Virginia Beal, Senior Marketing Scientist, to our shores next month. 23 Aug 2018 Read more SPARK Media is celebrating the life of long-time colleague and close friend Andy Stanton who tragically suffered a fatal heart attack earlier this month. 16 Aug 2018 Read more Caxton's local newspapers keep their surrounding communities informed about the latest happenings in the area. But their community investment goes so much further than news. Caxton and each of its newspapers aim to improve and uplift their communities, not only through the investment of financial resources, but by getting actively involved in service organisations and driving initiatives to better their society. 20 Apr 2018 Read more Competition between the various Caxton Local Media's editorial, sales, advertising, management and support staff was stiff at the prestigious Caxton Excellence Awards. Judges were impressed with the top quality work that individuals dedicated to their papers and clients. 22 Mar 2018 Read more Amongst many other target groups, Spark Media's ignition Target has got the ‘business-minded' market covered. The company's programmatic and direct audience solution through the utilisation of their data management platform (DMP), has the capability to collect and deliver relevant, customised interest-based audiences. 14 Sep 2017 Read more SPARK Media has officially launched its programmatic advertising offering entitled SPARK ignition. BUY. SELL. or TARGET. 16 Nov 2016 Read more Spark Media, a division of Caxton CTP limited, introduced its first-ever digital sales academy in September 2015 with seven interns, after a vigorous interview and selection process. 11 May 2016 Read more While there are many curriculums and courses for digital media, strategy, marketing, copywriting, social media, etc., none of them deal with the topic of selling the digital medium to marketers and agencies. SPARK Media together with Red & Yellow resolve the situation by creating a new Digital Sales Course. 9 Feb 2016 Read more SPARK Media is ensuring a continuous flow of quality digital personnel for the media industry, while 'future-proofing' the company. It is proud to announce a new expansion within the company: the SPARK Media Digital Sales Academy. 1 Oct 2015 Read more During the month of July, South African website All4Women, dedicated to everything women, reached new heights as it broke (literally smashed) through the seven million page view benchmark. 26 Aug 2015 Read more We were joined via telephone by John Bowles, Chief Operations Officer of SPARK media, a brand new media sales house in the marketing and advertising industry. The Caxton subsidiary is borne out of the fusing between NAB, the local newspaper's national advertising sales company, and Habari Media, specialists in digital sales. 6 Aug 2015 Read more Ranking advertising Spend Within advertising and media platforms is one indicator as to the health of that medium. Although ad spend across the print media is, on average down, local newspapers are Still on the up. 5 Aug 2015 Read more SPARK Media is a brand new media sales powerhouse in the marketing and advertising industry. The Caxton subsidiary is borne out of the fusing between NAB, the local newspaper's national advertising sales company, and Habari Media, Specialists in digital sales. 24 Jul 2015 Read more SPARK Media launch trends on Twitter.
Strategically come Dancing's Twitter hashtag #strategiccance briefly trended on Twitter when the new media sales powerhouse, SPARK Media, was launched. 24 Jul 2015 Read more
As of the 1st July 2015, Spark Media has been appointed as the exclusive sales house for Vodacom's Please Call Me product, while also offering advertisers access to Vodacom's full range of other products. 23 Jul 2015 Read more