Over the past few years we’ve provided a full-suite marketing service to BSH, including but not limited to billboards, pamphlets, digital content, social media management, TV commercials, and product launches.
Our latest campaign for BSH promoted Bosch dishwashers and was paired with the hashtag #CleanLikeaBosch, to tie in with our previous Bosch ovens campaign - #CookLikeaBosch.
We centre our campaigns on a single defining idea. For #CookLikeaBosch we asked the question: Have you ever had to cook for a scary guest before? And situated Bosch ovens as easy-to-use appliances that take the stress out of cooking. With the new #CleanLikeaBosch campaign we focused on the water-saving features of Bosch dishwashers.
Did you know that washing dishes by hand uses about 50 litres of water on average every time you wash a load? Bosch put in the research and developed a new dishwasher with innovative technology that uses only 6.5 litres of water, but still gives the perfect washing results that you would expect from Bosch.
With the drought affecting South Africa and water restrictions in metropolitan areas, we realised that it was time to show consumers how much water they can save by switching from handwashing their dishes, to using a new Bosch dishwasher. This innovative water-saving technology was our defining idea for the campaign.
We designed billboards, point-of-sale collateral, social media posts, and TVC content to support the campaign, all focusing on the main benefit: that the new Bosch dishwasher uses only 6.5 litres of water per load.
We’ll be following this release up with another post once the campaign is over to share our insights on the efficacy of the ads.