We are thrilled to add another international company to our family of clients and look forward to applying ourselves to coming up with new creative ways to convey Krispy Kreme’s brand to the South African public.
Decimal Agency’s Managing Director, Raffaele Mc Creadie, commented: “Global brands entering the South African market always catch the keen eye of advertising agencies – just look at Starbucks, Burger King, and Uber to name a few. There is, however, only one Krispy Kreme and I’m super proud of my team for landing the account; fittingly Krispy Kreme is sweet and so is the victory in winning their business. More so I’m excited to become a strategic partner to Krispy Kreme and adding value. It’s vital we create a long-term partnership as they aggressively open new stores.”
Krispy Kreme launched in South Africa in late 2015 with a hugely successful store located at the Zone @ Rosebank. Since then these delicious doughnuts have been in high demand, with consumers queueing up outside their stores daily. Currently there are eight Krispy Kreme stores located in Gauteng and KwaZulu-Natal, with plans to open another 23 stores and the possibility of expansion into Africa.
Krispy Kreme South Africa Marketing Manager Erin Kriel weighed in: “We believe in empowering local businesses who understand South Africa and its people. We are excited at the creative strategy Decimal Agency is capable of and look forward to a mutually beneficial relationship for not only Krispy Kreme SA and Decimal Agency, but our existing and potential guests across our beautiful nation - get ready to #ShareTheJoy.”
Our team is extremely excited to partner with such a well-known global brand that has a clear plan of expanding across the country. We’re planning on helping the brand take flight through innovative and engaging campaigns.
Gaining the Krispy Kreme account is our first major win for 2017 and we’re excited to take our agency from good to great.