Live corporate broadcasting is when a production crew comes to your event, records it, and broadcasts it LIVE over satellite. Utilizing this technology, your brand and message is instantly available to staff all around South Africa with a focus of reaching the many staff members at the same day, time and place. Live broadcasting helps to put a "face" to your brand and gives you a direct way to connect and grow your community. The sky is the limit to what you can broadcast and our experienced and talented staff specializes in creating a personalized plan to fit your company's event needs.
Massdiscounters became the first retailer in South Africa to present a live monthly broadcast on channel 901 on DStv. The channel is owned by Global Access Telecommunications and is used for broadcasting Global Access client's internal communication, live events and video training. The show called Mass Talk is hosted every month by Yugan Naidoo the HR Executive of MDD. They have varied guests in the studio, from the CEO, HR Director to the Marketing Department.
The show keeps staff in touch, in tune, wired and in the game. They broadcast live to their 95 Game Stores in South Africa, and 18 Dion Wired Stores. Their Sub-Sahara African stores receive a pre-recorded DVD which is played out to the team. Strong internal communication is imperative to a business and its employees. Staff will gather at the TV section within the store to receive their up to date news about the company on pre-determined dates.
Massdiscounters believe that this communication medium has had a significant impact on employee engagement largely due to the fact that teams are constantly updated as to the Company's well-being and objectives.
On the 30th October the 4 year anniversary of the working relationship between Mass Discounters and Global Access Telecommunications was celebrated. It was an exciting day celebrated in the studio with the launch of the new set, look and feel that will be implemented for Mass Talk in future.