This often leads to disappointment as 'cheap' alternatives often mean poor quality, poor service, and poor delivery. There is however an alternative; and it's one that is taking the communications industry by storm: Planning ahead. Although this might sound a bit tongue in cheek, and to some it might seem like an impossibility with ever changing deadlines, however, if done correctly it can result in a remarkable cost saving that looks like a cunning yearlong communication strategy.
Although crisis communication cannot be anticipated, planned communications can be. By working with a production company like Global Access, a few days of filming can yield a year's worth of video messaging that is personal, pertinent, and motivational.
There are several major advantages for you aside from bringing down your budget. To lock down a CEO or senior manager for multiple interviews throughout the year can be difficult. Secure several good messages for several planned events throughout the year in a single interview and the savings are in the thousands. The impression of constantly asking for interviews for day to day communications can reflect as poor planning, and the image of long term goal setting and planning is often seen as a remarkable sign of aptitude and service delivery.
But back to budget - most companies will charge an eight-hour day rate for filming, regardless of how much is actually filmed. Cram it with six or seven messages from different people, and you end up with a good library of content that you can utilise throughout the year. Compared to calling in a film crew each time you want a five minute message and being charged for a full day the choice would seem to make itself.
Global Access takes it to the next level by offering a safe and secure library and storage option to make sure that all your material is available throughout the year.
Speak to us today about helping develop a Content Plan for the year that can be executed in the most cost effective manner.