If there is one thing our industry is very aware of, it is that technology is a constantly shifting landscape and if you do not keep up to date with the latest in this burgeoning tech-world you will be left behind.
Probably one of the single most important topics of conversation in the tech-world is that of the future of satellite-based communications compared to the high-capacity fixed line connections such as fibre-optic cables, ADSL, etc. Of course every company invested in fixed line connections will tell you that satellite is "old" technology and so "out-dated", but nothing could be further from the truth - especially in Africa.
But let's look at it from an objective point of view...
Fixed line cabling is very good for transferring high volumes of data over long distances and it is very cost-effective once the line is in place. The linking up of networks from various established providers in future will offer undreamed speeds and capacities to the end user, all at lower prices than ever before.
Having said that, when looking at Africa as a continent, it must be understood that topography of the landscape, economic and political roadblocks and the sheer scale of such a network make fixed line connections such as fibre optics for instance a bit of an unrealistic dream for all.
Africa's land-mass coverage requirements outstrip those of the US, China, Europe, India, Argentina and the UK combined. Looking at this fact it becomes easy to see why the infrastructure cost of laying out cable service to cover large tracts of rural Africa has been made out as economically unfeasible. The demand from the African market as a whole is also too small to create a compelling business argument for doing so.
This is where satellite has the advantage - being able to achieve this kind of land-mass coverage at a fraction of the cost. It is for this primary reason that satellite will always have a role to play in connectivity on the continent.
Because of its massive footprint, satellite connectivity is unrivalled in the access it offers to even the most remote locations - although slower than fixed lines. Satellites see all, and however remote can reach place fixed lines will never hope to reach. The cost, in comparison to fixed lines is also a huge factor, as well as the time it will take to roll out across the continent. Next generation satellites will optimise these advantages, and will have enough capacity and data transmission speed for all those wishing to use them.
Satellite is also the best way to distribute large content files such as video and animation. This is where most 3G managed systems fail as the content files are often too large to be sent successfully, especially in areas where signal strength is poor.
This brings us to the point of how companies with offices and assets across the African continent can communicate effectively with all stake holders through business to business broadcasting and digital sigange, and when looking at the above facts it becomes clear that satellite will still be the preferred platform to use for this type of communication.
At Global Access we have the capability of broadcasting your internal or external communication to a private selected audience, giving you the control to whom your message gets displayed to. By use of satellite and our own private business to business channel on DStv our communication platform will set you apart from the rest. Combine that with our data channel, on the same satellite platform, incorporating digital signage products also distributing content via satellite and you will have a marketing and communication platform that can reach audiences across Africa without difficulty or constraints. All managed from one central point.
For more information regarding our satellite networks, please contact:
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.