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Kabelo Lehlongwane joins Riverbed as director of strategy

Monalisa Sibongile Zwambila, founder and CEO of full-service creative agency Riverbed, proudly announced the appointment of industry heavyweight, Kabelo Lehlongwane as the agency's director of strategy and member of its executive leadership team.
Kabelo Lehlongwane
Kabelo Lehlongwane
Lehlongwane is renowned for his award-winning strategies and global experience. Having previously worked for one of the largest, most prolific through-the-line agency’s globally, Lehlongwane has firmly established himself in the industry as a formidable strategist who helps unlock business growth.

Additionally, he prides himself as being in the business of connecting people with ideas and has a propensity for fostering meaningful C-suite level relationships with clients. Zwambila saw a commonality in his approach as she fosters an agency culture that places brand experience at the heart of its creative thinking to develop authentic, thought-provoking connections between brands and people.

Throughout his career, he has honed in on his ability to consistently deliver true value for a new breed of client and consumer, particularly in light of the opportunities presented by the 4th Industrial Revolution. Lehlongwane hopes to help brands see past the reams of data to find the human beings hidden therein, their often unspoken and unconscious desires, in order to deliver a mutual exchange of value and values.

Riverbed has almost doubled in size with revenues in excess of R100m following the recent influx of new business including McCain, Sasol and Nedbank. “The need to scale up the business following these new account gains, although in line with our growth strategy, called for me to not only bring in someone to head up strategy but also build a strong leadership team to support this growth,” shared Zwambila.

Lehlongwane has worked closely with reputable brands to create innovative and effective campaigns for the likes of ABSA, The Coca-Cola Company, Vodacom, SA Tourism, Sasol, Toyota, Uber SA, Jameson and Netflorist, amongst many other significant names.

"One of the things that drew me to Riverbed is the palpable sense of entrepreneurialism that flows through agency," he remarked, reflecting on the multidimensional nature of this assignment. "I think we have all the ingredients to not only deliver results for clients, but to build a business with long term value."

"With any luck we'll also get to reshape the way we think about the way agencies are built. As it stands, Riverbed sits at the nexus between a multitude of disciplines - PR, branding, social and content, data analytics, and media – all of which already creates a more organic approach to agility and data driven integration. Our growth almost demands us to push more boundaries," added Lehlongwane.

Zwambila is pleased to have this respected strategist form part of Riverbed. She said, “Lehlongwane has spent the last decade delivering pitch wins and awards so he is ideally suited to lead the charge as we work towards creating a new business proposition that is more disruptive and will further boost agency growth and help realise our business goals.”

22 Oct 2019 13:37

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