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2015 IABC Conference tackles leadership communication

The 2015 International Association of Business Communicators (IABC) Africa Conference, taking place from 29-31 July at the Fairway Hotel and Spa in Johannesburg, will address the increasingly important challenges of leadership communication, cross-cultural communication and the shifting of the communication function to a strategic advisor role within business.
With present levels of employee engagement at below 30%, organisations are asking what they can do to improve organisational alignment with a view of enhancing productivity, retention of intellectual property and reduction of staff turnover. All critical financial metrics within any organisation. As the role of communication changes from a distribution service to strategic advisor, the 2015 IABC Africa Conference will hear from thought leaders in the industry about how they have shifted the role of communication and delivered sound business return.

"We are delighted to have global and local expert speakers join us at the 2015 Africa conference to share their insights into the role of business communication and discuss the successes they have had within their own businesses," says Daniel Munslow, IABC Africa Regional Chairperson. "Recent research also shows that local companies are looking at expanding their communication functions into Africa, specifically West Africa. The question of how to communicate across multiple cultures and achieve engagement is on everyone's radar. Added to this, how does values-based leadership drive better engagement, productivity, and alignment?"

Local speakers

Linda Le Warne, General Manager of Human Resources at Nedbank will address from an HR perspective, how she has engaged leadership to drive employee engagement, with a specific reference to face-to-face communication with senior leadership.

Dan Moyane, Corporate Affairs Executive at MMI Holdings Limited, has extensive experience in managing merger communication and senior leadership engagement. In this role, the communication function is regarded as a strategic advisor to the business, by emphasising the business imperatives.

Marion Sher, a seasoned journalist, trainer and media consultant will provide practical tools on effective leadership through the media. In other words how to use the media (including social) to get corporate messages across effectively.

Janine Lazarus, Owner and Founder of Janine Lazarus Media Consulting and one of the highest rated speakers at the 2014 IABC Africa conference, will look at the role CEOs play in communicating via the media. This includes how they need to be positioned to 'humanise' them in an era where people want more proactive engagement.

International speaker

"We are delighted to be able to present Jane Mitchell, Owner of JL&M Ltd in London, as one of the 2015 IABC Africa conference international speakers," says Munslow. Given that the focus of the conference is leadership and cross cultural communication, Mitchell will facilitate a lively discussion on values-based leadership - why it's critical for high performing organisations who want to operate on a global stage and how insights about yourself and others can point you in the right direction. As a leading global expert, who has worked with some of the world's leading organisations, Mitchell will tackle the idea of values-based leadership and its impact on decision making and culture, compliance and ethics.

For more information about the 2015 IABC Africa conference, please email az.oc.cbai@ecnerefnoc for registration details.


Delegates - Members: Early Bird R 5,299.00 (must be booked before 30 May 2015)
Delegates - Members: Normal Rate R 5,999.00 (must be booked before 30 May 2015)
Delegates - Non-members: Early Bird R 6,199.00
Delegates - Non-members: Normal Rate R 6,999.00
Delegates - Students: Early Bird R 2,199.00
Delegates - Students: Normal Rate R 2,599.00
Delegates - Join and Attend: Early Bird R 7,999.00
Delegates - Join and Attend: Normal Rate R 8,499.00

Final deadline - bookings close on 30 June 2015.

Jane Mitchell, Owner of JL&M Ltd in London
Jane Mitchell, Owner of JL&M Ltd in London

About IABC

The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organisational effectiveness through strategic communication. Established in 1970, IABC serves more than 14,000 members in 90 countries. For more information, visit or

12 May 2015 09:35