Ogilvy celebrates seventh consecutive Loeries Grand Prix

Ogilvy South Africa took home 24 statues from the 2017 Loeries held in Durban at the weekend, including its seventh Grand Prix in a row. The group's awards tally was led by an exceptional performance from Ogilvy Johannesburg, which was South Africa's best performing agency at the event.
Ogilvy celebrates seventh consecutive Loeries Grand Prix


Winning work for Ogilvy came from a range of clients including DStv, KFC, VW, Viacom/MTV, Castle Lager and Audi.

Long-standing Ogilvy client KFC was the most awarded brand of the night with 11 Loeries and its CMO Mike Middleton was given the prestigious Marketing and Leadership Award.

The highlight for Ogilvy SA CEO Abey Mokgwatsane was the Grand Prix awarded for the KFC Sad Man Meal radio campaign. “This is the third consecutive year we’ve won a Grand Prix for KFC, which demonstrates the power of that remarkable creative partnership, and it’s our seventh GP in a row. Our year-on-year consistency at Loeries shows we have the ability to sustain our creative performance across many clients and categories.”

Chief Creative Officer Pete Case notes; “The competition this year was tougher than ever, with a lot of great work entered, so it’s humbling to be recognized at this level by our peers. Ultimately it’s a tribute to our creative leaders and teams who’ve worked so hard. I’m particularly pleased with the breadth of winning work from Data Driven Marketing to Media Innovation through to Creative Effectiveness and the more traditional channels.”

Case continues with sincere congratulations from everybody at Ogilvy to Nathan Reddy on his induction into the Loeries Hall of Fame: “He’s been one of the industry’s shining creative lights and we applaud his huge contribution.”

Ogilvy's remarkable Loeries Grand Prix run

2017 – KFC ‘Sad Man Meal’ – Radio
2016 – KFC ‘The Everyman Meal’ – Radio
2015 – KFC ‘Soundbite’ – Apps, games & interactive
2014 – Lucozade ‘Give Me Strength’ – Radio
2013 – Volkswagen SA – ‘Street Quest’ – Digital & interactive
2012 – Carling Black Label – ‘Be the coach’ – Integrated campaign
2011 – Volkswagen SA – ‘Marching Band’ – Live Activations

Ogilvy 2017 Loeries in detail


COMMUNICATION DESIGN: GENERAL COLLATERAL

Ogilvy Johannesburg

KFC Suppertime Stories

KFC

Campaign Silver

COMMUNICATION DESIGN: CREATIVE USE OF PAPER

Ogilvy Johannesburg

KFC Suppertime Stories

KFC

Silver

DIGITAL & INTERACTIVE COMMUNICATION: DISPLAY ADVERTISING

Ogilvy Johannesburg

KFC Soundbite Chart – WeTransfer, Instagram

KFC

Campaign Bronze

DIGITAL & INTERACTIVE COMMUNICATION: SOCIAL MEDIA

Ogilvy Johannesburg

MTV #FCKHIV

Viacom

Gold

Ogilvy Cape Town

011Beats

Volkswagen South Africa

Silver

Ogilvy Johannesburg

KFC Burrito

KFC

Bronze

DIGITAL & INTERACTIVE COMMUNICATION: DIGITAL APPLICATIONS, GAMES & INTERACTIVE TOOLS

Ogilvy Johannesburg

KFC Suppertime Stories

KFC

Bronze

DIGITAL & INTERACTIVE COMMUNICATION: DATA DRIVEN CAMPAIGN

Ogilvy Cape Town

011Beats

Volkswagen South Africa

Campaign Silver

DIGITAL & INTERACTIVE COMMUNICATION: DIGITAL INTEGRATED CAMPAIGN

Ogilvy Johannesburg

KFC Soundbite Chart

KFC

Campaign Gold

Ogilvy Cape Town

011Beats

Volkswagen South Africa

Campaign Bronze

DIGITAL & INTERACTIVE COMMUNICATION: MUSIC & SOUND DESIGN

Ogilvy Cape Town

011Beats

Volkswagen South Africa

Craft Certificate

LIVE EVENTS, ACTIVATIONS & SPONSORSHIP : LIVE CRAFTS

Ogilvy Johannesburg

Halloween Night Run

MultiChoice DStv

Craft Certificate

MEDIA INNOVATION: SINGLE MEDIUM

Ogilvy Johannesburg

KFC Suppertime Stories

KFC

Gold

PRINT COMMUNICATION: NEWSPAPER ADVERTISING

Ogilvy Johannesburg

Dirty, Dirty Hands

Global Public-private Partnership for Handwashing

Campaign Bronze

PRINT COMMUNICATION: INDOOR POSTERS

Ogilvy Cape Town

Head Light

Audi SA

Bronze

RADIO COMMUNICATION: RADIO STATION COMMERCIALS

Ogilvy Johannesburg

Sad Man Meal

KFC

Grand Prix

Ogilvy Johannesburg

Drink Anywhere

KFC

Campaign Silver

Ogilvy Cape Town

People Can’t Stop Themselves – Stalker, Funeral, PC

Volkswagen South Africa

Campaign Silver

RADIO COMMUNICATION: INTERNET & MOBILE AUDIO COMMERCIALS

Ogilvy Johannesburg

KFC Suppertime Stories

KFC

Campaign Bronze

RADIO COMMUNICATION: WRITING

Ogilvy Johannesburg

Sad Man Meal

KFC

Campaign Craft Gold

TELEVISION, FILM AND VIDEO COMMUNICATION: TV & CINEMA COMMERCIALS – UP TO 90S

Ogilvy Johannesburg

Make Your Circle Bigger – Marco Polo, Head Bangers, Jousting

AbInBev

Campaign Bronze

TELEVISION, FILM AND VIDEO COMMUNICATION: INTERNET VIDEO – UP TO 30S

Ogilvy Johannesburg

#SongsOfHumanity – Nelson’s Song, Steve’s Song

Viacom

Campaign Bronze

TELEVISION, FILM AND VIDEO COMMUNICATION: MUSIC VIDEOS

Ogilvy Johannesburg

Ag Shem

MultiChoice DStv


Silver


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23 Aug 2017 11:35

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