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84 finalists competing for sought-after Pendoring trophy

No less than 84 finalists will be competing for the honour of winning a sought-after Pendoring trophy at Pendoring's 20th Awards ceremony, which will be held at Vodacom World in Midrand on 30 October.
The finalists were chosen from 283 entries. Nineteen agencies produced finalists for this year's awards. Joe Public once again takes the lead with thirteen. FCB, Cape Town is second with seven finalists. These two agencies are followed by Promise Brand Specialists and Ninety9Cents Communications with five finalists each. Etiket, Ireland/Davenport and TBWAHuntLascaris Johannesburg can boast of four finalists each.

TWO.AM Agency, Birthmark and Native VML have three each, Shift Joe Public, Baie-Lingual Concepts, DDB South Africa and Chasing Migada Productions have two each and King James Group, FCB 1886, Black River F.C., Haas Advertising and Africards have one each. 

In the student categories, the North-West University once again produced most of the finalists - eleven. The NWU is followed by the Stellenbosch Academy of Design and Photography with four finalists, Vega, Pretoria and AAA, Johannesburg with two each and the University of Pretoria with one finalist.

Tickets for the gala event on Friday evening 30 October are available from Corrie le Roux at az.oc.aidemtnarbiv@eirroc or 011 880 5202.

PENDORING 2015 FINALISTS (in alphabetical order according to the title of the entry)

TELEVISION/CINEMA  (with a production budget exceeding R600 000) (Sponsored by kykNET)

Title: Klein Riaan                            
Agency: Native VML                            
Advertiser: Netwerk24

TELEVISION/CINEMA  (with a production budget less than R600 000) (Sponsored by kykNET)

Title: Campaign: Afrikaans in Argentinië             
Agency: Promise Brand Specialists                 
Advertiser: CNA      

Title: Bulldog                      
Agency: Ninety9Cents Communications                     
Advertiser: Checkers        

NON-BROADCAST  VIDEO & FILM

No Finalists

RADIO

Title: Campaign: Bestanddele                           
Agency: Joe Public
Advertiser: Foodcorp 

Title: Campaign: 5 Minute     
Agency: TBWAHuntLascaris, Johannesburg          
Advertiser: Tiger Brands

Title: 'n Leeftyd in 'n Minuut                             
Agency: Joe Public
Advertiser: Dialdirect

Title:  Campaign: Noodsaaklikhede                   
Agency: FCB, Cape Town 
Advertiser: Engen QuickShop                                       

Title: Campaign: Poespas Radio                        
Agency: Ireland/Davenport             
Advertiser: CliffCentral                                    

Title: Campaign: Treffers                      
Agency: Joe Public                          
Advertiser: Nedbank                            

Title: Vegan                   
Agency: Joe Public
Advertiser: Steers

Title:  Wildtuin                            
Agency: TBWAHuntLascaris, Johannesburg         
Advertiser: Tiger Brands                      

NEWSPAPERS

Title: Campaign: Bestanddele                           
Agency: Joe Public
Advertiser: Foodcorp

Title: #TheDress              
Agency: Ireland/Davenport             
Advertiser: Salvation Army 

MAGAZINES (Sponsored by Huisgenoot)

Title:  Campaign: Klankbane      
Agency: FCB, Cape Town                 
Advertiser: BMW Motorrad                 

POSTERS

Title:  Rock Jou Snor
Agency: TWO.AM Agency        
Advertiser: MK                               

OUT-OF-HOME 

No finalists

DIGITAL - WEBSITES, MICROSITES, MOBILE APPLICATIONS & SITES (Sponsored by Media24)

Title:  Want dis lekker!                   
Agency: Etiket                          
Advertiser: Kief Koekies                

DIGITAL - ONLINE & MOBILE ADVERTISING, SOCIAL MEDIA & EMAIL MARKETING

Title: Campaign: Stemposboodskappe                
Agency: Baie-Lingual Concepts                                   
Advertiser: The-O/Produce/Sound Patch Collaboration

ORIGINAL AFRIKAANS (Sponsored by The Dagbreek Trust)

Title:  Campaign: Bestanddele
Agency: Joe Public       
Advertiser: Foodcorp        

Title: Bodemloos
Agency: Shift Joe Public           
Advertiser: Mugg & Bean                         

Title: Campaign: Kies jou kompetisie reg
Agency: DDB South Africa       
Advertiser: SABC                           

Title: Kinderboeke
Agency: Promise Brand Specialists                 
Advertiser: CNA                            

Title: Campaign: Klankbane                      
Agency: FCB Cape Town                      
Advertiser: BMW Motorrad                                 

Title: Klein Riaan                            
Agency: Native VML                            
Advertiser: Netwerk24

Title: Campaign: 5 Minute 
Agency: TBWAHuntLascaris, Johannesburg             
Advertiser: Tiger Brands  

Title: Campaign: Poespas Radio    
Agency: Ireland/Davenport     
Advertiser: CliffCentral                            

Title: Suzaniël         
Agency: Ninety9Cents Communications         
Advertiser: Checkers

Title: Campaign: Treffers                           
Agency: Joe Public                               
Advertiser: Nedbank         

Title: Campaign: Troetelname      
Agency: Ninety9Cents Communications         
Advertiser: Winhall & de Stadler Jewellers                                  

Title: Want dis lekker!                   
Agency: Etiket                          
Advertiser: Kief Koekies                

Title: Wildtuin                                
Agency: TBWAHuntLascaris, Johannesburg            
Advertiser: Tiger Brands                         

RETAIL

Title: Campaign: Afrikaans in Argentinië             
Agency: Promise Brand Specialists                 
Advertiser: CNA                

Title: Campaign: Afrikarnivore
Agency: Joe Public
Advertiser: Steers

Title: Campaign: Noodsaaklikhede           
Agency: FCB, Cape Town         
Advertiser: Engen QuickShop                             

Title:  Suzaniël         
Agency: Ninety9Cents Communications         
Advertiser: Checkers                                

Title: Campaign: Tjie          
Agency: FCB, Cape Town
Advertiser: Corner Bakery             

Title: Campaign: Troetelname      
Agency: Ninety9Cents Communications         
Advertiser: Winhall & de Stadler Jewellers                                 

Title: Vernuftig Vermeng      
Agency: FCB,  Cape Town              
Advertiser: Equatorial Coffee                                             

Title: Warm 
Agency: Haas Advertising
Advertiser: Spur Steak Ranches    

CRAFT

Title: Bodemloos
Agency: Shift Joe Public           
Advertiser: Mugg & Bean 
Craft: Writing                   

Title: FliekNET
Agency: Birthmark       
Advertiser: KykNET Channels       
Craft: Motion Graphic Design                

Title: Campaign: Kies jou Kompetisie Reg
Agency: DDB South Africa       
Advertiser: SABC   
Craft: Writing                                                      

Title:  Klein Riaan                            
Agency: Native VML                            
Advertiser: Netwerk24
Craft: Special Visual Effects

Title: KykNET Beleef jou Wêreld
Agency: Birthmark                   
Advertiser: KykNET
Craft: Direction                           

Title: KykNET Beleef jou Wêreld
Agency: Birthmark                   
Advertiser: KykNET
Craft: Special Visual Effects                                

Title: 'n Leeftyd in 'n Minuut
Agency: Joe Public                   
Advertiser: Dialdirect
Craft: Writing

Title: Campaign: Poespas Radio    
Agency: Ireland/Davenport     
Advertiser: CliffCentral    
Craft: Writing                       

Title: Rock jou Snor
Agency: TWO.AM Agency                   
Advertiser: MK
Craft: Illustration 

Title: Rock jou Snor
Agency: TWO.AM Agency                   
Advertiser: MK
Craft: Typography

Title: Campaign: Stemposboodskappe                
Agency: Baie-Lingual Concepts                                   
Advertiser: The-O/Produce/Sound Patch Collaboration
Craft: Music and Sound Design & Original Music and Sound Design 

Title: Campaign: Treffers   
Agency:  Joe Public
Advertiser: Nedbank
Craft: Original Music and Sound Design 

Title: Toe Vind Ek Jou
Agency: Chasing Migada Productions                         
Advertiser: Francois van Coke Feat. Karen Zoid
Craft: Cinematography                                

Title: Toe Vind Ek Jou
Agency: Chasing Migada Productions                         
Advertiser: Francois van Coke Feat. Karen Zoid
Craft: Direction                    

Title: Want dis lekker!                   
Agency: Etiket                          
Advertiser: Kief Koekies
Craft: Writing                       

COMMUNICATION DESIGN

Title: Haal die Taai uit Taal            
Agency: Etiket  
Advertiser: ATKV                            

Title: Campaign: Smaak verskil                 
Agency: Joe Public                   
Advertiser: Clover                         

Title: Vernuftig Vermeng              
Agency: FCB, Cape Town                                 
Advertiser: Equatorial Coffee                               

LIVE EVENTS & ACTIVATIONS & DIRECT COMMUNICATION

Title: Boks Vol Inspirasie               
Agency: Promise Brand Specialists                 
Advertiser: CNA                            

Title: Omkeerbare Tronkbaadjie              
Agency: Joe Public                               
Advertiser: One School at a Time                         

Title: Sanlam Musiekfees               
Agency: King James Group                  
Advertiser: Sanlam                                   

INTEGRATED CAMPAIGN (Sponsored by the ATKV)

Title: Boks vol Inspirasie                
Agency: Promise Brand Specialists                 
Advertiser: CNA    

TRULY SOUTH AFRICAN - TELEVISION

Title: Starship                 
Agency: Black River F.C.      
Advertiser: Electronic Media Network

TRULY SOUTH AFICAN - RADIO

Title: Campaign: A Funeral Plan for Big Families      
Agency: Joe Public            
Advertiser: Nedbank  

Title: Campaign: Igugu                       
Agency: FCB 1886
Advertiser: Cell C                  

TRULY SOUTH AFRICAN - GENERAL

Title: Campaign: South African Christmas arriving 2015
Agency: Africards
Advertiser: Africards

TRULY SOUTH AFRICAN - CRAFT

No Finalists

STUDENTS

STUDENTS - TELEVISION; CINEMA; VIDEO COMMUNICATION; INTERNET COMMERCIALS

Title: Spel
Tertiary Institution: North-West University
Students: Schalk Willem Theron, John William  Longland, Yolanda Mayer, Frané Els, Naydine Hartzenberg, Lindie Nel, Pieter de la Rey, Landie Terblanche, Marcelle Versteeg

Title: Toorberg
Tertiary Institution: University of Pretoria
Students: Marilize Gouws, Monique Cowdrey

STUDENTS - RADIO

No Finalists

STUDENTS - PRINT COMMUNICATION

Title: Campaign: Alle Kwale                      
Tertiary Institution: Vega School of Brand Leadership, Pretoria
Students: Megan Budler, Christi Meletakos

Title: Campaign: Etikette   
Tertiary Institution: Vega School of Brand Leadership, Pretoria
Student: Layla Loots

Title:  Vat-nie-khaki
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Peter Assenga

STUDENTS - COMMUNICATION DESIGN

Title: Ja Oom, Nee Oom
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Casper Schutte

STUDENTS - CRAFT

Craft: Illustration
Title: Dorp
Tertiary Institution: North-West University
Student: Amanda van der Walt

Craft: Photography and Graphic Design
Title: Ja Oom, Nee Oom     
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Casper Schutte

Craft: Illustration
Title: Maaifoedie
Tertiary Institution: North-West University
Student: Lise-Marié Clarke

Craft: Cinematography
Title: Spel
Tertiary Institution: North-West University
Students: Schalk Willem Theron, John  William Longland, Yolanda Mayer, Frané Els, Naydine Hartzenberg, Lindie Nel, Pieter de la Rey, Landie Terblanche,  Marcelle Versteeg

Craft: Editing
Title: Spel
Tertiary Institution: North-West University
Students:Schalk Willem Theron, John  William Longland, Yolanda Mayer, Frané Els, Naydine Hartzenberg, Lindie Nel, Pieter de la Rey, Landie Terblanche, Marcelle Versteeg                                  

Craft: Direction
Title: Spel
Tertiary Institution: North-West University
Students: Schalk Willem Theron,
John William Longland, Yolanda Mayer, Frané Els, Naydine Hartzenberg, Lindie Nel, Pieter de la Rey, Landie Terblanche,  Marcelle Versteeg

STUDENTS - INTEGRATED CAMPAIGN

Title: Bekstil
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Miemie-Louise van der Walt

Title: MK Gly
Tertiary Institution: North-West University
Students: Lise-Marié Clarke, Stefan Kruger, PJ Pretorius, Roelien Potgieter

Title: MK Gons
Tertiary Institution: North-West University
Students: Reandi Engelbrecht, Adrien Viljoen, Ronel Swanepoel, Luanri Venter

Title: MK Kuier
Tertiary Institution: North-West University
Student: Amanda van der Walt

Title: MK Live
Tertiary Institution: North-West University
Students: Tanya Loots, Marézane Trollip, Christine Muilwijk

Title: MK Tjoen-It
Tertiary Institution: North-West University
Students: Berné van Zyl, Suzél van Heerden, Junika van Schalkwyk 

STUDENTS - TRULY SOUTH AFRICAN COMMUNICATION

Title: Campaign: Anyone's Game
Tertiary Institution: AAA School of Advertising, Johannesburg
Students: Lizandri van de Merwe, Yenani Madikwa

Title: President
Tertiary Institution: AAA School of Advertising, Johannesburg
Student: Mahlatse Moetlo

23 Sep 2015 12:40

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