Cutting through the clutter on radio at the moment is the new campaign for Weelee. Howard Audio collaborated with agency Abnormal on attention-grabbing scripts that illustrate the concept 'You're doing it wrong, if you don't go with Weelee.' We created a tongue-in-cheek gospel track that comments on the voice-over comic's antics.
It was vital for the music to weave timeously around the wording of the scripts in English and Afrikaans, allowing the vocals to interject at exactly the right place. The mnemonic ‘beep beep’ was placed right at the end to give a musical full stop to each spot.
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