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Howard Audio paints Christmas green for Glo Nigeria

Howard Audio was the musical force behind Glo Nigeria's latest Christmas TV campaign. Working closely with Giant Films' Ian Gabriel - this was not the normal brief. The story tells of a young tap dancer who walks nervously onto a stage and takes him on a dream-like journey... all to the melody of Felize Navidad!
Howard Audio paints Christmas green for Glo Nigeria

Adam Howard explains, “We had to thread the musical theme of Felize Navidad (which is very repetitive!) from a dreamlike opening sequence through more urban beats into a full-on party scene - but with more contemporary Latino beats.”

The boy ends up tap dancing with a whole dance troupe where on-set taps were recorded - but Howard Audio had to come up with a bespoke solution at one point. Howard explains, “We needed to augment the tap sound that was recorded - so we built our very own tap sampler - basically a software instrument where you can play the taps on a keyboard - but we wanted the taps to still feel real - so we painstakingly took individual taps that were recorded on set and built them into this instrument - this basically allowed us to play in taps realtime - to give it that authentic feel”.

Adam Howard and Ian Gabriel finessed the spot over weeks as post was finalised.

Enjoy the final TVC here - and Happy Christmas... from the bottom of our hearts :)



22 Dec 2020 11:48

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