Whilst online market research in many markets around the world is mainstream and in many cases the default methodology to providing rapid insight to clients, in Africa it is still very much in its infancy.
nudge began its venture in October 2012 with a vision to become Africa’s leader in online market research by leveraging the disruption which the internet, social media and mobile phones bring to a very staid market research industry. Since its launch, nudge has experienced three consecutive years of double-digit growth and accumulated a formidable team of insight experts in its talent pool.
Early adopters are seeing the enormous value in conducting their projects on an online basis, especially those who have set up Insight Communities. These clients are experiencing rapid project turnaround where insights are delivered in days or weeks rather than months; where the quality of insights are far richer because of the direct contact with consumers; and cost effectiveness due to the flexible nature of the platforms and the ability to control conversations with consumers.
nudge is SA's fastest growing online market research company and proud insights supplier to some of Africa’s most vibrant brands. We are experts at digital market research and specifically Branded Insight Communities. Our entire approach is refreshingly disruptive. Our clients need information quickly in order to make decisions. That's why we have designed our entire business around rapid insight delivery.