Tru-Cape, one of South Africa's largest suppliers of apples and pears has launched a fresh new TVC, conceived by creatives Ian Mackie and Mark Legward for Cape agency, Neale May & Partners and produced by film-house, Red Cherry Media.
Shot during harvest-time in the beautiful orchards of Elgin's celebrated Oak Valley, this three-ad campaign showcases Tru-Cape's brand position as the leading purveyor of fresh, Cape apples and pears, cultivated to internationally recognised farming standards for both local and overseas markets.
The ads explore apples and pears as a versatile, gourmet cooking ingredient, and a nutritious natural 'takeaway' for young consumers - with the final ad of the campaign, due for release later this year, introducing a colourful gang of animated apple and pear characters, the "Tru-Cape Kids".
Red Cherry Media have been successfully working with Tru-Cape for the past seven years!
To contact Red Cherry Media for TV/ Radio production, airtime, mobile/digital, CSI and PR, call CPT on (021) 447 7232 or JHB on (011) 807 2531
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