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Red Cherry's Dyroach campaign

Dyroach - a product of the Dyrange brand, incorporated one of Red Cherry's Interactive TV Platforms - namely WOT'Z UP, into their March/April campaign.
WOT'Z UP ran across all eTV spots.

The Interactive TV concept was used to increased noting of the commercial; create active & passive target market participation; create a point of difference, generate research and break through the clutter.

A top & tail were added to the existing TV commercial, increasing the duration by an extra 10" - this was at no cost to client.

The top included a question related to the commercial - creating instant interest, as well as a cash prize offering.

Red Cherry supplied the R20 000 cash prize.

98% of all callers got the on-air questions correct, which shows fantastic comprehension of the commercial.

Research about callers' views on insecticides was generated at no additional cost to client.

Editorial contact
Red Cherry Television
Joanne Halliday
011 807 2531

5 May 2005 09:03