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Red Cherry's Oust TV campaign

One of Red Cherry's Interactive TV Platforms, namely WOT'Z UP, was used by SCJ to boost awareness and increase noting and liking for their Oust TV campaign in March.
Red Cherry produced & flighted an extra 10" in tops & tails on all the eTV "WOT'Z UP" spots.

A prize of R20 000 cash was supplied by Red Cherry as added value as well.

A question relating to the commercial was asked, whereby the viewer would have to watch the commercial in order to know the answer.

There were over 2 240 responses generated.

From just 12 spots, that's an average of 187 responses per spot, which is 50% higher than the average of all campaigns on WOT'Z UP in March!

This is from those viewers actively participating with the commercial, never mind the many, many more viewers passively participating.

The only cost to client was the cost of their spot - everything else was added value i.e. extra 10" airtime; research on the product; monitoring of the line; etc.

This is the case whenever using Red Cherry's Interactive Platforms on TV/ Radio.


Editorial contact
Red Cherry Television
Joanne Halliday
011 807 2531

4 May 2005 09:08

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