Red Cherry produced and added the Ads Up (M-Net/DStv), Wot'z Up (e.tv) and Spot On (SABC) 'top & tail' to the existing Alpo 2in1 TV commercial.
The 'top' invited consumers to enter the competition by getting their favourite Alpo 2in1 product. A 'tail' was added to the end of the commercials, encouraging consumers to sms the last four digits of the barcode.
The campaign was supported by generic outdoor billboard advertising and in-store point-of-sale reminding consumers of the competition. The TV campaign ran for one month and a further two months with the point-of-sale.
The TV campaign generated a phenomenal response considering the entry was purchase related. We received more than 4 500 entries and on average 50% more than the average campaign in that month. "Working with Red Cherry Media has been great! We were able to achieve our goals by delivering on our media objectives. Our client was able to achieve a record market share high for ALPO 2in1 with record sales and volume during the campaign period."
- Alisha Singh, Media Strategist (ZenithOptimedia)
To contact Red Cherry Media, call Jenna on 011 807-2531.