Live It! is a 24 minute youth health and lifestyle show, currently in its 3rd season with SABC 1.
Red Cherry Media has produced all 3 seasons' shows.
The aim of the show is to create a culture of positive health and wellness amongst young South Africans, by taking the viewer on an emotional journey into the lives of real people, in a real world grappling with real socio-health issues.
The current season has a concentrated focus on HIV/AIDS, so as to be aligned to national health strategies.
With the help of dynamic inspirational speaker, professional counselor and our "agony aunt" Criselda Kananda, the show has managed to include more viewer interaction with the content. Regional representation is also delivered as the show was shot in various regions within our country. So the audience definitely will be able to relate to the topics and the show itself as it was done amongst the very people it targets and represents.
As this season draws to a close, we're confident to note that our purpose for the show has definitely been met.
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