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In the tiny village of Storms River, the story of the Ilitha Educare Centre reads like a story from a fairytale.
A dedicated Montesorri trained teacher, was taking care of the children in a tiny tin shack without light, heating, a play area or any necessary equipment. The roof was leaking, there was only one tiny window and the floor was bare earth.
Today, she stands proud in the new building, sponsored by KFC ADD HOPE.
The community in the little village of Storms River, banded together to assist with installing a vegetable garden, grassed play areas and perimeter fencing. The children now play safely in the fresh air; enjoy a warm, bright inviting classroom as well as being provided with two meals a day, thanks to KFC Add Hope.
MNet Cares provided the platform on TV, and airtime on M-Net & DStv was given to showcase the make-over.
For the donation that KFC Add Hope gave, they received a Section 18a tax certificate and covered their Empowerdex requirements.
CSI does not need to be carried out as a quiet philanthropic effort. It is fast becoming a marketing tool for donors who see the value in broadening their reach through non-traditional advertising spend, to encompass the companies CSI efforts.