Red Cherry produced 10-second launch promo's directing viewers to watch the show. These were flighted across the three TV channels. Red Cherry also produced 90-second shows that flighted on Wednesdays and Thursdays across e.tv, SABC 1 and SABC 2 at 18.25pm. These ran for seven weeks, a total of 14 episodes.
The purpose of this campaign was to highlight Game's big deals, hence putting a lot of emphasis on the product range Game has to offer, as well as the price. Four different products with price were shown each show.
Viewers had to have that week's catalogue handy in order to enter the viewers competition by answering an on-air question. Viewers stood a chance of winning R40 000's worth of prizes per show. The catalogue was available in-store, thus driving consumers into Game. The question always referred to one of the products shown. Viewers had an hour to enter that nights competition before sms lines were closed.
The shows were so successful that Game stores nationwide were sold out of product, i.e. LCD TV's for R6 999. Products were moving daily off the shelves.
To prove how successful the shows were, Game has once again approached Red Cherry to produce 10 more shows. Click here to view video. [23MB]