On TV and radio, Red Cherry added the WOT'Z UP & SPOT ON 'top & tail' to the Bonitas commercials, which the agency, The Advertising Booth, created.
The 'top' included a question related to the commercial and the Bonitas name, thereby increasing noting of the brand upfront. Red Cherry funded the 'pooled' cash prizes of R20 000 on TV and R10 000 on radio. A 'tail' was added to the end of the commercials, which encouraged consumers to sms.
Red Cherry sent a reply sms as added value, which asked the respondents to sms 'yes' if they wanted to receive information from Bonitas in the future. This firm 'opt-in' database can then be used for 1-1/mobile marketing. Red Cherry supplied this database to Bonitas as added value.
Bonitas also asked Red Cherry Mobile to do a MMS send for the GP campaign to a targeted 'opt-in' database. Red Cherry sent this database the TV ad for increased exposure.
Red Cherry monitors the campaign on a daily basis and all response data is captured and given to client. This instant monitoring enables Red Cherry to make sure all TV/radio spots and mobile messages are flighting and more importantly enables us to measure which medium, which spot and which time channel gets the most firm leads.
By using Red Cherry's Interactive platforms one is able to increasing noting of the commercial (as proven by Adtrack); break through the clutter, create active and passive target market participation; and generate leads.
When using Red Cherry's Interactive TV/radio platforms the 10" top/tail airtime, production of the top/tail, sms line set-up, monitoring and response, database generation and cash prize (if used) is all added value to the client. Click here to view the TV commercial.
[4MB]Click here to listen to the radio commercial.