Red Cherry's Interactive TV Platforms, namely WOT'Z UP and ADS UP were used by SCJ Toilet Duck to boost awareness and increase noting and liking for their August/September campaign.
All the WOT'Z UP (eTV) and ADS UP (MNet) spots had an extra 10" top/tail in addition to the classic ad.
Red Cherry produced & flighted the extra 10" at no cost to client.
A prize of R20 000 cash was supplied by Red Cherry on both WOT'Z UP and ADS UP as added value as well.
The top included the prize offering & a question relating to the commercial, ensuring interest throughout the commercial.
The tail included a 08... number, which over 1 800 viewers called to enter the competition.
From just 9 spots that's an average of 202 calls per spot!
The total average from all campaigns on ADS UP and WOT'Z UP combined was 161 - therefore SCJ had 25% more calls on average.
In incorporating Red Cherry's Interactive TV Platforms, SCJ received over 65% added value from the additional airtime and prizes.