Nu Metro incorporated Red Cherry's Interactive Radio Platform, namely "SPOT ON" into the Catwoman campaign in August.
The Interactive concept was used to increase noting of the commercial; create active and passive target market participation; break through the clutter and research the target market.
A top & tail were added to the existing commercial, increasing the duration by 20" - this was at no cost to client.
The top included a question related to the commercial - creating instant interest, as well as a cash prize offering. Red Cherry supplies the cash prize.
There were over 550 calls generated.
There were 25 calls received on average per flighting. This is 127% more than the total average for all SPOT ON campaigns in August.
In incorporating Red Cherry's Interactive Radio Platform - "SPOT ON", Nu Metro received over 113% added value in the form of prizes/extra airtime/research and database information.