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Red Cherry's interactive TV campaign for Toyota Corolla

Red Cherry's Interactive TV Platforms, namely WOT'Z UP and ADS UP, were used by Toyota Corolla to boost awareness and increase noting and liking for their August/September campaign.
Red Cherry produced and flighted an extra 10" in tops & tails on all the eTV "WOT'Z UP" spots and the MNet "ADS UP" spots.

A prize of R20 000 cash per station was supplied by Red Cherry as added value as well.

A question relating to the commercial was asked, whereby the viewer would have to watch the commercial from beginning to end, in order to know the answer.

The question was "Name any 3 features of the new Corolla 180i GSX".

There were 1 873 viewers who called into the IVR line and answered the question.

From just 11 spots the average is 170 calls per spot, which is 6% higher than the average of all campaigns on WOT'Z UP & ADS UP in August.

Editorial contact
Red Cherry Television
Joanne Halliday
011 807 2531

28 Sep 2004 02:19