OBC Chicken incorporated Red Cherry's Interactive Radio Platform, namely SPOT ON, into their June/ July Radio campaign.
20" Interactive "tops & tails" were produced & flighted as added value in conjunction with the classic commercial. The commercial ran across 7 of SABC's African Language stations, and all tops & tails were recorded by Red Cherry in the specified vernacular at no cost to client.
The "top" included the R2 000 cash prize offer, as well as a question pertaining to the commercial. Red Cherry fund the R2 000 cash prize.
The "tail" included a 08 number, where callers can enter the competition & answer the on-air question.
There were over 1 200 calls received.
Red Cherry generated research from the callers as added value to OBC Chicken.
Any area where you require insight into the consumer or potential consumer can be researched when using the Red Cherry's Interactive TV/Radio Platforms.