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Nedbank Dezign Banking launch

SPOT ON radio was used by Nedbank to launch their new Nedbank Dezign Banking package exclusively for 18-24's to boost brand awareness and increase noting and liking for their June / July campaign.
The SPOT ON and WOT'Z UP commercials flighted across 5FM, Metro, KFM and East Coast Radio and over this period 1024 calls were generated. Of the 1024 callers, 95% answered the competition question correctly, which shows fabulous comprehension of the commercial.

Red Cherry produced & flighted tops & tails, gave away a cash prize, set up the competition lines & generated research for Nedbank Dezign Banking, all as part of the added value they offer.

In addition to the research, a firm database was generated of all callers who wanted to receive more information & be contacted by Nedbank in the future. This was followed up by a return SMS, encouraging entrants to call Nedbank or visit their website to sign up for a new Dezign Banking account and win more great prizes.

Editorial contact
Red Cherry Television
Joanne Halliday
011 807 2531

28 Jul 2004 13:53