Red Cherry produced a top & tail, which ran in conjunction with the existing TV commercial. The production & airtime for the top & tail was at no cost to UIP, as it forms part of Red Cherry's added value offering.
The top & tail that was produced increased the 20" commercial to a 40".
In using SPOT ON, UIP were able to generate research on their target market as well as a firm database of those who want to receive information on upcoming movies. This database is supplied at no cost.
Any area where you require insight into the consumer or potential consumer can be researched when using the Red Cherry's Interactive TV / Radio Platforms.
Prizes, in the form of 20 movie tickets per movie, are supplied by Red Cherry as part of the added value offering.
Between Better Luck Tomorrow, Along came Polly & Timeline there were over 1 325 calls generated from flightings.