SPOT ON radio was used by Mobile Direct to boost brand awareness and increase noting and liking for their Jan/Feb campaign.
The SPOT ON commercial flighted across RSG and over this period 261 calls were generated.
Of the 261 callers, 99% answered the competition question correctly, which shows fabulous comprehension of the commercial.
Red Cherry produced and flighted tops and tails, gave away a cash prize, set up the competition lines and generated research for Mobile Direct, all as part of the added value they offer.
In addition to the research, a firm database was generated of all those callers who wanted to receive more information and be contacted by Mobile Direct in the future.