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Red Cherry's Mobile Direct campaign SPOT ON

SPOT ON radio was used by Mobile Direct to boost brand awareness and increase noting and liking for their Jan/Feb campaign.
The SPOT ON commercial flighted across RSG and over this period 261 calls were generated.

Of the 261 callers, 99% answered the competition question correctly, which shows fabulous comprehension of the commercial.

Red Cherry produced and flighted tops and tails, gave away a cash prize, set up the competition lines and generated research for Mobile Direct, all as part of the added value they offer.

In addition to the research, a firm database was generated of all those callers who wanted to receive more information and be contacted by Mobile Direct in the future.

Editorial contact
Red Cherry Television
Joanne Halliday
011 807 2531

6 Apr 2004 14:55