SA’s Leading Media & Production Company

Red Cherry's SPOT ON campaign a success for EA Games

EA Games together with their advertising agency - MGM Communications & the Media Agency – Applied Media Logic, incorporated Red Cherry's Interactive Radio Platform, SPOT ON, into their "Final Fantasy" & "James Bond" campaigns in February/ March.
The commercials were produced in Red Cherry's Audio suites.
All in all, "Final Fantasy" generated 630 calls whilst "James Bond" generated 745 calls!

"Final Fantasy" received 27% more calls on average than all the SPOT ON campaigns in February, with James Bond getting 47% more calls on average.

In using Red Cherry's Interactive Radio Platform - SPOT ON, EA Games were able to generate valuable research and increased noting in addition to benefiting from an extra 20" on each spot, all as added value.
A database was also generated, of those callers who would like to receive information from EA Games via sms or email. Again, this database is supplied to client as added value.

Editorial contact
Red Cherry Television
Joanne Halliday
011 807 2531

2 Apr 2004 12:17