EA Games together with their advertising agency - MGM Communications & the Media Agency – Applied Media Logic, incorporated Red Cherry's Interactive Radio Platform, SPOT ON, into their "Final Fantasy" & "James Bond" campaigns in February/ March.
The commercials were produced in Red Cherry's Audio suites.
All in all, "Final Fantasy" generated 630 calls whilst "James Bond" generated 745 calls!
"Final Fantasy" received 27% more calls on average than all the SPOT ON campaigns in February, with James Bond getting 47% more calls on average.
In using Red Cherry's Interactive Radio Platform - SPOT ON, EA Games were able to generate valuable research and increased noting in addition to benefiting from an extra 20" on each spot, all as added value.
A database was also generated, of those callers who would like to receive information from EA Games via sms or email. Again, this database is supplied to client as added value.