The South African Post Office incorporated Red Cherry's Interactive Radio Platform, namely SPOT ON, into their "Back to School" campaign in January 2004. SPOT ON was used across seven SABC African Language Stations, and in total generated a fantastic 628 calls from just 2 days of flightings!
288 of those calls were generated after the last flighting – Noting, Noting, Noting!
Red Cherry produced Interactive top & tail's & the competition line's for all 7 ALS Stations in the languages that the stations broadcast in.
This & the R2 000 cash prizes for each station were all added value to the client.
Post Office were able to research the callers on the line – all as added value as well.