SA’s Leading Media & Production Company

Red Cherry Television's Scotchbrite® campaign

3M approached Red Cherry to assist them with a TV & Radio campaign for their Scotchbrite® range. Red Cherry offered 3M a "one-stop shop" for the production of the TV & Radio commercial as well as media placement.
In the June/July campaign, the commercial generated 6 821 calls on Red Cherry's eTV Platform - WOT'Z UP. On Red Cherry's Radio Platform SPOT ON there were over 1 600 calls generated.

In September, the commercial generated over 6 980 calls on WOT'Z UP on eTV. On SPOT ON Radio there were 4 399 calls received.

More than 2 000 callers requested that they be part of a "Scotchbrite®" club in June/July and 3 223 callers did the same during the September campaign.

The commercial itself was adapted from the international campaign using the "Scotchbrite® Please" jingle and giving it a South African feel. In the commercial well-known food author Dora Sithole is faced with a kitchen full of dirty dishes and a Scotchbrite® scourer: the end result is a pot so clean and shiny, that her teenage daughter is caught using it to see her reflection in it.

Editorial contact
Red Cherry Television
Joanne Halliday
011 807 2531

29 Oct 2003 14:58