Opel have incorporated the Red Cherry Platforms into their new Opel Meriva campaign. In using ADS UP (MNet) and WOT'Z UP (eTV) there have been over 7 800 calls generated between 5 - 22 October! The eTV Sunday night movie getting close to 1000 calls from one flighting.
There have also been over 400 callers so far who have requested that an Opel representative contact them with regards to the new Opel Meriva. Red Cherry have supplied the database to Opel. Sales, sales, sales!