Essentially we are looking for a South African driver to drive the official Renault F1 Team car around Silverstone. We're just about halfway and are getting closer to finding the South African who will take the Ultimate Grand Prix Drive!
Red Cherry has pulled out all the stops for this promotion, with the media, production and mobile division working in alignment. Along with negotiating the media platform and producing the show, Red Cherry's mobile division has also created a mobile game for the concept.
The game is available to download by smsing “Game” to 37970 (R7.50 per sms) By downloading and playing the time trial and posting their score, people can stand in line to win an official signed Renault racing suit and helmet!
Another exciting and different development was the creation of Facebook fan page allowing contestants and fans of the promotion to chat amongst each other, get more info on the promotion and keep up to date with all the happenings!