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Surf rides a wave of success with WOT'Z UP campaign

Surf washing powder recently used Red Cherry Television's WOT'Z UP platform on etv to highlight a competition they were running whereby purchasers of Surf could stand in line to win fabulous prizes.
The main question Surf asked was simple but effective which had an unbelievable response of 24 000 callers over a 3 week period thus creating massive awareness as well as increasing noting and liking.

Surf was also able to research the callers on Red Cherry Television's phone lines and obtain useful information.

Editorial contact
Red Cherry Television
Joanne Halliday
011 807 2531

31 Aug 2003 15:25