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Monster response for UIP - The Hulk campaign

UIP recently incorporated the Red Cherry Television and Radio platforms, namely WOT'Z UP on etv and SPOT ON on SABC radio for "The Hulk".
Between 21 June and 4 July the commercial received over 16 000 calls from viewers/listeners. Red Cherry provided UIP with a cash prize of R20 000 for the adult market and a Playstation 2 for the kids.

Funnily enough 35% of those that called into the "kids line" were adults and 15% of the "adult line" callers were kids.

Red Cherry offers prizes aspirational to all ages!

Editorial contact
Red Cherry Television
Joanne Halliday
011 807 2531

27 Aug 2003 14:37