UIP recently incorporated the Red Cherry Television and Radio platforms, namely WOT'Z UP on etv and SPOT ON on SABC radio for "The Hulk".
Between 21 June and 4 July the commercial received over 16 000 calls from viewers/listeners. Red Cherry provided UIP with a cash prize of R20 000 for the adult market and a Playstation 2 for the kids.
Funnily enough 35% of those that called into the "kids line" were adults and 15% of the "adult line" callers were kids.
Red Cherry offers prizes aspirational to all ages!