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Renault Megane case study

Renault recently launched their brand new Megane into the South African market. After using Red Cherry Television's ADS UP, 3000 calls were generated from 11 spots and Renault sold over 300 cars directly from consumers coming in to test drive.
Along with an awe inspiring commercial, Renault realised they need something extra to increase their noting and liking of their commercial as well as to make it "stand out amongst the clutter".

Renault in conjunction with Red Cherry Television devised a show to flight 3 days prior to the launch of their new commercial. The interactive show was used primarily to highlight the fact that if a viewer went into test drive new Megane at any Renault dealer they stood the chance to win one.

Renault used ADS UP to top and tail 11 spots to run in conjunction with their stand alone commercial and this achieved well over 3000 calls over the one week period. As a result Renault sold over 300 cars directly from consumers coming in to test drive - more proof that using Red Cherry Television works!!


Editorial contact
Red Cherry Television
Joanne Halliday
011 807 2531

18 Aug 2003 23:36

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