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Explosive start to Red Cherry Television's new interactive show D-JAYS

The show landed on DSTV in March and has already received an amazing response from viewers. D-JAYS flights on DSTV and uses South Africa's top DJs from stations ranging from Highveld and K-Fm to East Coast Radio and Classic FM to promote some of the hottest artists around.
This is how it works - the disc jockey is used to promote a new album from a top artist. The disc jockey then asks a simple question and shows a 30-second snippet from the artist's latest video. People call in and answer the question to win a cd as a prize.

So far the response has been overwhelming with over three thousand callers phoning in to win. The most popular artist by far was Christina Aguilera who received a massive amount of calls from people hoping to win her brilliant new album.

So look out for D-JAYS on DSTV where featured artists range from Avril Lavigne, Rod Stewart, Robbie Williams, Coldplay, Faith Hill and Santana, to new up-and-coming artists like Michael Buble and Laura Pausini.

Editorial contact
Red Cherry Television
Michael Solomon
+27 11 807 2531

22 Apr 2003 15:44