SA’s Leading Media & Production Company

Red Cherry extends mobile offerings

Red Cherry is reaffirming itself as a leader in the interactive marketing field, by now being able to offer full service mobile marketing solutions to its client base.
The key to any successful mobile marketing campaign is a database of people who have given you permission to market to them. Often, acquiring this database is very difficult. However, using Red Cherry's unique tops and tails and other interactive concepts, we are able to acquire a permission based database by asking each respondent if the featured brand can contact them going forward with useful and relevant information.

Once the respondents have replied, we are then able to initiate effective mobile marketing campaigns which will serve to extend the brand's reach, cultivate loyalty and allow brands to establish one-on-one communication with their client base.

The technology available today makes the phone another communication channel. With this in mind, Red Cherry is able to do things like replicate TV and radio commercials and deliver them to handsets, send MMS specials to clients, direct consumers to mobile WAP sites for more information, as well as a host of other useful applications designed to increase our clients' brand reach.

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17 Aug 2007 15:23