Red Cherry Interactive was briefed by Tiger Brands to shoot and produce branded video content for their latest Status Deodorant Research presentation and new product launch, highlighting positive consumer sentiment behind their new variants.
This research video was a feature as the closing piece on the research findings and focused on the importance of:
Consumer sentiments on the new packaging and fragrances
Consumer sentiments on the new ad campaign
Consumer thoughts around the Status brand and how it makes them feel
Associated memories of the Status brand (endorsing heritage)
Tiger Brands had this to say about working with Red Cherry Interactive: “Red Cherry are always there to offer creative and cost-effective solutions in record turnaround times. Thank you to the team at Red Cherry for great work once again!”
Why corporate video production?
Video content has become essential to any company’s marketing strategy. Whether it be for commercial or internal use, corporate videos are a great visual way to target a specific audience with a powerful message. At Red Cherry Interactive, we have helped many clients with creating video content that sells, educates and inspires. We have worked with many popular brands including Tiger Brands, AMKA, Lasher Tools, African Bank, AVBOB, Coca-Cola to name but a few. So, we have a pretty good idea of what works and what doesn’t.
For more information on how we can help make corporate video production work for you and your brand, contact Jenna Murray Smith at or on (011) 807 2531. You can also visit our website www.redcherry.co.za for more information.
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