Red Cherry Interactive was briefed by Ster-Kinekor Entertainment (SKE) to capture and package all of the action at their PlayStation (PS) stand at Rage 2017.
The following material was captured and packaged:
Corporate video: A corporate video was produced which included footage of the show, consumer reviews and interaction with PS products as well as an interview with the CEO.
Professional stills: Professional photos were also taken, capturing the Hospitality suite, Rage Stand, consumers interacting with PS products, PS Plus section, competition winners as well as a team picture.
What is corporate video content?
In layman’s terms, it is video content that has been created about a company, for a company to use to target a specific internal or external audience for a specific purpose with a specific message.
Why do I need corporate video content?
Whether it be for commercial or internal use, corporate videos are an effective visual way to target a specific or limited audience with a powerful message. In this day and age, where videos attract a minimum of three times more clicks compared to text, it is a no brainer to have video content as a primary focus in any content marketing strategy.
At Red Cherry Interactive, we have helped many clients with their internal and commercial communication material, creating video content to sell, educate and inspire their audiences. We have worked with popular brands including AMKA, Tiger Brands, Lasher Tools, African Bank, AVBOB, Coca-Cola to name but a few. So, we have a pretty good idea of what works and what doesn’t.
If you want to learn about the ins and outs of corporate video production and how it can benefit your brand, contact Glenda Courtis on (011) 807 2531 or at . You can also visit our website http://redcherry.co.za/ for more information.
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