On Saturday, 15 October 2016, the grand finale of Last Fighter Standing (LFS) took place at the Ticketpro Dome, setting the stage for the best-of-the-best to battle it out for ultimate glory. Red Cherry played an important part in producing the popular 24-minute e.tv LFS reality TV show, joining forces with Think Advertising, Sun International, Generosity Water and Quinton van der Burgh Investments to capture all the hard-hitting action.
With a powerful combo of red carpet A-listers, a fiery opening ceremony, world-class fights from international super fighters and LFS finalists, a live performance from Mi Casa, a live car giveaway and a share of R1m on the table; South Africans really got to see their top warriors battle it out on a world stage for the ultimate title.
Red Cherry has been there since day one, filming the inspiring journey of these incredible fighters. From actual fight footage to moving backstories, Red Cherry recorded it all. Over 7.4 million viewers watched the 13-part series, and over 5.5 million consumers were exposed to the series via digital media platforms. The show was rated the #1 show across five of the television platforms in its time slot.
Red Cherry offers production (TV and radio commercials, branded content, shows, AVs), media (TV/radio airtime and other media bookings), digital and CSI solutions. Please contact Red Cherry on (011) 807 2531 or visit the website for more information: www.redcherry.co.za.
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