The Sofn'free HairXperts Masters Challenge 2016 was definitely one for the books, bringing out SA's most shear hair experts. Red Cherry, being the production house for the show, produced launch and maintenance promos as well as a total of eight shows for the hair care brand, which included many hair raising moments and a grand finale that really brought #afrofuturism and the best of what SA has to offer to life. The drive behind the challenge is to discover extraordinary South African hair stylist talent and showcase it for the world to see saying, "Hello World, we have arrived. We are a cut above the rest". And boy did the competition show-up and show-off! This nationwide search really gave us a glimpse into a very bright future for the South African Black Hair Industry.
Red Cherry Media offers production (TV & Radio commercials, branded content, shows, AV’s), media (TV/ Radio airtime & other media bookings), digital and CSI solutions (www.redcherry.co.za). Please contact Shanne Saunders on (011) 807 2531 or for more information.
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