Listeners had to answer a question about the commercial thus drawing attention to the ad and breaking it from the clutter. Each entrant was sent a reply SMS asking them if they would like to receive more information regarding joining Virgin Active gyms, and if a consultant may contact them.
Red Cherry managed to generate a whopping database of 2043 people - in just one day. All these people wanted to be contacted by a Virgin Active consultant with more information regarding memberships and joining Virgin Active gyms!!
This is just one example of the kind of Added Value Red Cherry offers our clients.