African Bank Limited incorporated Red Cherry's interactive TV platforms into their July/August campaign on SABC and e.tv.
The interactive platforms assisted in increasing noting of the commercial, creating active and passive target market participation, and most importantly generated a database of leads.
A top & tail were added to the existing generic TV commercials. The top included a question related to the commercial. 97% of all respondents knew the name of the bank, which shows fantastic comprehension of the commercial.
Red Cherry supplied a 'pooled' R20 000 cash prize on TV as added value.
A lot of sms's were generated in just over two weeks! The average number of sms's per spot was 63% more than any other campaign for that period.
The most amazing results of the campaign were that 27% of all the respondents wanted to be contacted by African Bank regarding a loan! These leads were given to African Bank as added value!
To have that number of people interacting with your commercial and asking to be contacted is quite amazing!