The most significant trend was the 60% increase in demand from job seekers while the supply of jobs on Careers24 only grew by 6%. This resulted in a 35% increase in the number of applications per job, making it more important than ever for candidates to not only have the right tools
in their armoury, but to ensure they stand out from the sea of job applicants fighting for the same position.
Unsurprisingly, the highest growth in demand for candidates came from the accounting, finance, automotive and manufacturing fields. Banking however saw a strong decline in demand while technical and medical (including pharmaceutical) skills continue to remain scarce.
The top sectors from a supply point of view were information technology, sales, engineering, marketing and administration. The top sectors from a job demand point of view were administration, sales, marketing, accounting and finance.
The summary below outlines the biggest changes in demand from both a job supply and job seeker perspective.
The biggest changes in demand for candidates in terms of jobs posted:
- Technology: 67% increase
- Construction: 41% increase
- Manufacturing: 39% increase
- Accounting: 34% increase
- Sales: 22% increase
The biggest changes in demand for jobs in terms of applications received:
- Automotive: 121% increase
- FMCG: 102% increase
- Accounting: 93% increase
- Finance: 92% increase
- Manufacturing: 90% increase
*Effective Measure February 2015
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